The Grow Guide - Brand Design

The Grow Guide (commonly known as a brand book or brand style guide) is designed specifically for startups and small businesses. This guide evolves alongside your business and serves as a key resource for maintaining a consistent brand identity across all marketing and communication channels.

We begin with a brand identity exploration exercise, during which we provide a document for you to complete as thoroughly as possible. The insights you provide will inform the creation of your logo design, brand assets and structure the Grow Guide. This document forms part of our research process and acts as a reference throughout the design phase.

Once the brand identity exploration document is completed, we will discuss the project timeline. After the project begins, you will receive an initial presentation showcasing concept options, with up to two revisions to refine your chosen concept. The final selection will be incorporated into the Grow Guide and delivered to you in PDF format.

Your logo will be provided in Full Colour, Single Colour, and White variations, with file formats including PNG, JPEG, EPS, and SVG.

What is Included within a Grow Guide?

1. Brand Foundation (Mission, Values, Audience, Tone of Voice)
2. Logo Guidelines (Usage, Variations, Spacing)
3. Color Palette (Primary & Secondary Colours)
4. Typography (Font Choices & Usage)
5. Imagery & Graphics (Photography & Icons)
6. Brand Applications (Business Cards, Signage)

Contact us to find out more.